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  • March 1, 2012 at 9:36 pm #11525
    thomasaevans
    Participant

    This launches in front of ‘The Lorax’ tomorrow, but here’s the all new Universal Studios logo ident:

    Gotta say – I think It’s spot on. I always found the 1997 one a little dull, much preferred the early 90’s (75th) variant. I wasn’t sure when I read they were keeping Jerry Goldsmith’s fanfare which he wrote for the 97 logo, but here – It’s mightily epic.

    The new Paramount logo Is another huge improvement (which I think debuts with Titanic If It hasn’t already):

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Viewing 14 replies - 1 through 14 (of 14 total)
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  • March 1, 2012 at 10:14 pm #115584
    Pete Part Three
    Participant

    Lovely stuff from Universal. Although slightly concerned that I remember the 75th Anniversary logo so clearly.

    March 1, 2012 at 10:18 pm #115585
    Smeg4Brains
    Participant

    Very nice. Looks like it’s been made with 3D in mind.

    March 1, 2012 at 10:19 pm #115586
    Danny Stephenson
    Keymaster

    I remember the 75th one from BTTF. It was lovely.

    This new one is gorgeous though!!!!!

    March 1, 2012 at 10:36 pm #115588
    pfm
    Participant

    That is beautiful…

    And now I want to watch a film!

    March 1, 2012 at 10:46 pm #115591
    Danny Stephenson
    Keymaster

    Watch BTTF! I am!

    March 1, 2012 at 10:47 pm #115592
    Danny Stephenson
    Keymaster

    I wonder if they asked Google Earth if they could use their photographs. I bet they didn’t, cheeky film producers…

    March 1, 2012 at 11:05 pm #115593
    si
    Participant

    Trying to find a way of saying, ‘Oh, yes, that is nice’ without coming across as being sarcastic. Oh well.

    March 1, 2012 at 11:35 pm #115595
    thomasaevans
    Participant

    They did use satellite imagery of the earth ‘at night’ around the world.

    Incidentally, the music has been arranged by Brian Tyler.

    March 1, 2012 at 11:38 pm #115596
    si
    Participant

    Just shown it to my sister. The first thing she said was that it looked as though it read, “UNIVERSAL TOOTH ANNIVERSARY”.

    Yes, people the world over celebrating the anniversaries of their dentures…

    March 1, 2012 at 11:47 pm #115597
    thomasaevans
    Participant

    What I find interesting Is that they went to the effort of recreating the 97 logo in HD on blu-ray. You can tell It’s a new ident, but It Is exactly the same as the 97 one. Why do that (what like… last year) for the sake of a few months, before releasing this? Still whatever – LOVE this.

    I toyed with the idea of watching a film, but I’m in the middle of a rather good drama series that I’ve not seen before and which I’m not going to name for fear of spoilers. When I’m done, i’ll let you know.

    Full press release from Universal:

    http://www.comingsoon.net/news/movienews.php?id=87625

    March 1, 2012 at 11:52 pm #115598
    Mr-Stabby
    Participant

    Was the Bluray version actually new? As they made it originally for films, could they have not just got an HD copy from a 35mm print?

    Incidentally, that new Universal ident is great. I really liked the 1997 theme, but always found the graphics a bit bland. Now the theme is even better and the graphics are great. Only the ‘Comcast’ bit ruins it :)

    March 1, 2012 at 11:57 pm #115599
    thomasaevans
    Participant

    Nope – i’ve endlessly debated over this. Watch It. Two dead giveaways – 1)The rays of light are much more defined, 2) the reflection in the text.

    Here’s the actual 97 version:

    Here’s the blu-ray 97 version:

    March 1, 2012 at 11:57 pm #115600
    Ben Paddon
    Participant

    What I find interesting Is that they went to the effort of recreating the 97 logo in HD on blu-ray. You can tell It’s a new ident, but It Is exactly the same as the 97 one. Why do that (what like… last year) for the sake of a few months, before releasing this? Still whatever – LOVE this.

    I can’t seem to find video of this logo in HD.

    March 1, 2012 at 11:59 pm #115601
    thomasaevans
    Participant

    You know – the render of the camera pan in the first few seconds of the blu-ray version Isn’t quite rite either.

    Ben – see above.

    EDIT – Making of with Mr Tyler:

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