Do Your Thing – Advert

https://www.whitbread.co.uk/premier-inn-and-leo-burnett-launch-new-campaign-do-your-thing-the-third-installment-of-rest-easy/

UK television keeps repeating an advert at me, as is it’s want. Many a time it’s provoked a predictable “what’s this crap on my screen” like reaction. (see link) Why is a grown man wearing balloon animal like things on his head? On more repeats I realise cosplay must be being riffed on here by this hotel chain, and as a man who’s often attended Dimension Jump and even once dressed as Rimmers dad and generally had a good time with a diverse set of great fans, I guess this advert resembles me enough to get it’s message. But I welcome any thought on it, it seems weirdly timewave in design terms. Is it perhaps desperate to avoid paying licence to actual popular cosplay super hero’s and such?  By the 93’rd time i’ve seen it. I’ve convinced myself that the man in blue and silver face is still managing to geek out by referencing bbc childrens school programme peep peep the boy from space and sneek this copying under the radar.